The Mentor 34 - October 1981

Grimesish Grumberlings,
The Death of a Thousand Cuts

(Article)

As far as I’m concerned, most advertising is proof of Newton’s Third Law of Motion. To every action there is en equal and opposite reaction. This is especially true insofar as the advertising of Reader’s Digest goods and services is concerned. For some, probably horribly snobbish, reason I have never liked that magazine. On the rare occasions that a copy falls into my hands I see how highly I score in “It Pays To Test Your Wood Power” - almost invariably 20/20 - and then cast the thing aside unread. A Reader’s Diqest Condensed Book I have long regarded as being fit only for the semi-literate. If a Book’s worth reading it should be read as written by the Author.

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